THE SHIFT IN PHILIPPINE BPO: BEYOND THE CAPITAL: HOW RURAL OUTSOURCING IS GAINING GROUND

Outsourcing in the Philippines often conjures images, they tend to envision Manila's bustling skyscrapers. However, this is changing. An increasing number of firms now outsource in the Philippines by setting up offices in provincial towns—a trend known as the rural shift in outsourcing.This movement is more than just geographic—it’s strategic

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